Money is not boring.

Not in our hands, anyway. Which is why we are leaders in communications and marketing for financial services.

If anyone understands the value of making money work harder, it's you. (And us.)

We are trusted by so many leaders throughout the various financial services industries because that’s what we do: Help companies get the most out of their communications – and their budgets. In doing so, we make them stand out in a category so often defined by uninspired thinking.

Whether it be through our strategy and business consultation work, our social media marketing expertise, our award-winning advertising and design, or any other communication solution we provide, we consistently deliver results that exceed client targets. And we can do the same for you. Let's talk.

Our Services:

SCOTIA WEALTH
Private Investment Counsel

Scotia Wealth’s Private Investment Counsel was a business mired in yesterday. Our challenge: Establish it as its own, innovative brand that can propel the business into the future. After a deep-dive into their business and a brand workshop with key stakeholders, we landed on a unique insight around which all communications would be built: WHO YOU ARE DEFINES WHAT WE DO.

THE A-HA! MOMENT: Let’s create an amazing business tool inspired by the key message

Then a funny thing happened on the road to a new brand. We pitched a business solution that represented Scotia Wealth's commitment to innovation, while also bringing to life the new brand messaging: An industry-first client discovery app that allows prospects to show us who they are in an engaging, interactive manner. Upon adoption of this new tool, Scotia recorded a significant boost in both client on-boarding and S.O.W. per client.

The Digital Discovery App above automatically generates a client dossier. This provides an invaluable resource for advisor's meeting with new and established clients alike.

1/4

“Green Monster was key to our success in branding and launching our new division. They have been true partners, integrating seamlessly with us throughout every stage of this vital brand project. They are nothing less than an extension of my internal team."

Natalie Serkin, Former Director, Marketing / Dundee Corp.

Saskatchewan Pension Plan
/ Pension 4 All

How do you turn a tired government pension program with virtually zero awareness into one that sees an overnight jump in online engagement, social media buzz and province-wide adoption? By turning it into a grassroots social cause inspired by Canada's initial Health Care Revolution – led by Saskatchewan's own Tommy Douglas.

Canaccord Capital

When you have outstanding year-over-year returns, you want people to know about it!

D+H Financial Technologies

Davis & Henderson was known primarily as a regional ‘cheque-making’ company, with @60% of its revenues within Canada. The challenge: Reposition them to better reflect their ambition to be a global fintech leader. The solution: New name, new brand identity, new website, all new communications. Since the rebranding, D+H has grown to become a top 20 global fintech company with @60% of its revenue coming from outside Canada.

Royal Mutual Funds

AGF Financial

“The Camp-5 team produced two of our most successful programs ever. For their 'One of 20' campaign, they thought of everything from digital and DR promotional materials right through to the luggage tags and a follow-up 'memories book' for our top performers.”

Lucy Faraone, Former VP, Director of Sales, AGF Trust

Wesbild Holdings / Persis

“From helping us re-define our own brand to working as part of our team on dozens of projects over the last 15 years, no one compares to Camp-5 when it comes to understanding our business and our customers."

Jay Barré, Former VP, Marketing, Wesbild

Branding / Identity

Naming, Logo + Brand Development

Our team has worked on every stage of the brand identity process, from the development of an insight-driven brand strategy through to the actual naming of the company, creation of a brand logo and development of all other brand-related design elements.

Our brand identity work has received numerous industry accolades, including selection for the Communication Arts Design Annual and three appearances in the LogoLounge Best international Logos book series. Our work has also been featured as a brand identity development tutorial on Lynda.com.