When we say that what we do is create communications that solve business problems, MEDCAN is an ideal case in point. We created the template for MEDCAN'S new lifestyle magazine by designing its masthead, the entire launch issue from cover to cover, plus much of the key copy.  

 

THE POINT: Brand communication is about so much more than ads and logos 

 

This publication was an essential part of MEDCAN’s growth from business to brand, because it elevated them from a service provider to a lifestyle promoter.