It’s not every day that a new category emerges virtually overnight. But that was the case with legalised cannabis. Suddenly the landscape was littered with new companies, all vying for the same audience. 

 

OUR PROPHECY: Brands are worth more than businesses 

 

In developing an identity for Prophecy, we did our research on the industry and their place in it.

It became clear that – in regions that allowed for branding – there was an opportunity to separate this quality product from the pack of pot products by staking an early claim as a premium brand. It’s a strategy that resulted in one of the category’s most sophisticated brand identities.