eBay is often thought of as the world's biggest garage sale. In truth, it's a vital sales tool for millions of businesses. Our multi-faceted Global Shipping Initiative, aimed at business owners, was an opportunity to educate them about this essential service while also changing their perception of eBay.
THE POINT BEING: When done well, ‘B2B’ and ‘Brand’ communications are one and the same
This initiative, which included everything from direct mail and e-blasts to microsites with educational videos, helped eBay business customers expand their reach to the entire world.
It also helped reposition eBay as an essential, effective sales platform.