When we rebranded Norwell Dairy Systems, we did it the right way. We deep-dove into their business with extensive internal and customer interviews; ran two internal strategic brainstormings; produced a brand strategy; and developed several creative approaches for consideration. The result was a new brand vision, logo and identity that worked across all aspects of the business – and inspired its people.
BRANDING DONE WELL: Trust the process. (See above.) It works.
It apparently inspired others as well. A year after launching our new branding, we were surprised to discover a remarkably similar line ('Dairy Done Right') introduced by the Dairy Farmers of Ontario. They say imitation is the sincerest form of flattery.