SKYY VODKA & TIFF
SKYY Vodka didn’t just want to be another sponsor with an ad buried inside gala booklets. They wanted to steal the tiff spotlight. So that’s what we did, using a social media-driven campaign that turned SKYY parties into some of the festival’s hottest tickets.
Social Media MISCONCEPTION: If you post it, they will come.
Truth is, merely using social media does not guarantee interaction and participation. You still need a BIG IDEA! The campaign, in which everyone had a chance to become a tiff VIP, made SKYY so much more than yet another sponsor; it made them an essential part of this world-famous event.